Fahlo Rebranding

Process

I approached this rebrand by considering Fahlo’s role as a wildlife conservation and animal tracking platform. To create a sense of warmth and approachability, I chose a slightly hand-drawn style typeface that feels natural and friendly rather than corporate. This helped support Fahlo’s mission by making the brand feel more human and emotionally accessible. For the color palette, I used soft but slightly saturated pink and blue to balance warm and cool tones, reflecting both care and trust. Ivory was used as a neutral base to soften the contrast and create visual balance across layouts. These choices guided my layout, typography, and spacing decisions, resulting in a cohesive system that feels inviting while clearly communicating the brand’s purpose.

Medium used