OMI Headspace Self Driving Car

To redefine urban mobility by integrating mental wellness into the daily commute. In collaboration with Headspace, 'OMI' was conceived as a responsive, autonomous vehicle designed for a world 20 years from now—where technology serves as a bridge to mindfulness rather than a source of stress.

As a core strategist in this collaborative project, I initiated the concept of merging a wellness platform with autonomous transportation. To visualize this future, I utilized AI image generation to create high-fidelity conceptual renders of the vehicle’s exterior and interior, ensuring they reflected a calming, organic aesthetic. I also spearheaded the Social Media campaign, designing a series of motion graphics for Instagram that showcased OMI’s real-time bio-responsive UI. While the final presentation and pitch were a collective effort, I ensured the visual narrative remained consistent with Headspace’s minimalist and soothing brand identity.

* Concept Lead: Initiated the Headspace x Autonomous Vehicle partnership idea.
Visual Direction: Executed AI-driven conceptual imagery and interior/exterior renders.
‍Motion Design: Created all Instagram advertising assets and UI motion graphics.
‍Co-Production: Collaborated on deck presentation design and public pitching.